HC&M: "Pasadena Telephone Directory" and "Buyer's Guide for Pasadena", April, 1933


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Name "Pasadena Telephone Directory" and "Buyer's Guide for Pasadena", April, 1933
Catalog ID HCM1706
Year 1933
Description Green paperback book, with the "Pasadena Telephone Directory" in the front, numbered to page 120, followed by the "Buyer's Guide for Pasadena April, 1933", numbered to page 80. From the "Southern California Telephone Company".

The directory starts off with an information section, with headings:
"How to Transact Business With the Company"
"Use of Telephone Directory"
"General Information for Customers"
"How to Use the Telephone"
"How to Use the Dial Telephone"
"How to Make Inter-City Calls"

Very interesting early telephone book. Pasadena was one of the first areas to introduce automatic-switching stations only a few years before this was published. The different sections for the "Telephone" versus the "Dial Telephone" illustrates how new the technology was.

The buyer's guide section is interspersed with both ads for advertising in the guide, as well as useful tips for using your telephone.

Rate charts are given inside the front and back covers. A person-to-person call to Redlands was $0.50/minute. A call to England was $42.00 for the first three minutes, $14.00 per minute after that, and a $3.00 "Report Charge" would apply if the call could not be connected. At that rate, a five minute call to London would cost about $1,000 in today's dollars.

From ABE.

GATE Club 2017.
Added 2009-02-13 20:24:47 (updated 2019-06-16 12:45:00)
Dimensions 9x11